New Products

A shakey heads best friend and a Largemouths worst nightmare…the Musket is 6.25” of floating perfection. With two appendages on either side of the...

Based on our tried and true Cobra spinnerbait, the Cobra V2.0 has been completely reimagined to introduce custom "Kunai" blades. The combination o...

The Toad Thumper Lure Co “Thumper” was designed to go toe to toe with the biggest bass in the nastiest of cover. Constructed from our specially fo...

The Swamper is constructed with our specially formulated Super Soft material and Zero line contour body that provides superior collapsibility and h...

CRAW GILL - 3.75” (7 Pack)  The Crawgill’s hybrid design is a perfect combination of profile & action. Not only does it mimic a crayfish, its w...

Length: 2.9". Five tadpoles per pack. Note: New tadpoles have a powder coating to make handling easier. The powder will come off in use and the col...

Based on our tried and true Cobra spinnerbait, the Cobra V2.0 has been completely reimagined to introduce custom "Broadhead" blades. With their di...

The NEW 3” Stealth Invader from X Zone Lures is a finesse style goby bait that will have applications throughout the country! Whether your lake ha...

WARNING - CA PROP 65   SOLD IN A 4 PACK Weedless General Purpose Finesse   The Weedless GP Finesse is perfect hook for finesse fishing when cover ...

Inspired from various finesse presentations, The Sharpshooter incorporates a classic Ned body, while also adding unique twists you've come to expec...