Products

The NEW X Zone 2.75" Swammer is the ultimate finesse swimbait. The New 2.75" size is made with our innovative rib design, soft curved ribbed sides,...

Kept secret by many, there are countless reasons why our A-Jack is preferred by the North’s best smallmouth anglers. Spanning 3” in length, this f...

The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching desi...

Weight 5/16 oz. Length 2″ Depth 12 – 18 inches The Black Label Balsa – Bacon SSR – Crankbait is hand crafted and painted by MLF Pro Tour Angler an...

BAD CRAW - 3.75” (7 Pack) Built to mimic the natural action of a crayfish, the Bad Craw features a highly detailed body engineered to subtly undula...

Introducing the Creek Life Barbed Tungsten Bead Jig Heads – precision-crafted for the ultimate angling experience. Designed to seamlessly complemen...

Introducing the Creek Life Barbless Tungsten Bead Jig Heads – precision-crafted for the ultimate angling experience. Designed to seamlessly complem...

This is a new in the box Black Label Balsa - Battle Toad - Custom Balsa Topwater Plopper. It weighs 1/2 oz. and has  a body length of 2 1/2". The B...

The X Zone Blade Spins provide extra flash and vibration to any soft plastic bait. The X Zone Blade Spin is a screw-lock style blade that attaches ...

Weight: 3/16 oz Blade: French Size 2 Hook: EWG (2/0) Less Metal, MORE Lure. A 'Finesse' approach to spinnerbait fishing, the Camden is built for ...

Weight: 5/16 ozBlade: Inline Size 2Hook: #6 Cannons are LETHAL and so is this lure, hence the name "Cannon". Top choice for PONDs or creeks with f...

Based on our tried and true Cobra spinnerbait, the Cobra V2.0 has been completely reimagined to introduce custom "Broadhead" blades. With their di...

Based on our tried and true Cobra spinnerbait, the Cobra V2.0 has been completely reimagined to introduce custom "Kunai" blades. The combination o...

Weight: 3/8 oz Blade: French Size 3 Hook: EWG (3/0) Less Metal, MORE Lure. A 'Finesse' approach to spinnerbait fishing, the Cole is designed to giv...

CRAW GILL - 3.75” (7 Pack)  The Crawgill’s hybrid design is a perfect combination of profile & action. Not only does it mimic a crayfish, its w...

Weight: 3/16 oz Blade: Inline Size 2 Hook: EWG (1/0) Less Metal, MORE Lure. The Darla (which uses an inline blade) is designed to provide anglers ...

The TOUGHEST buzzbait on the market! Built to withstand a beating from the baddest predator fish in the water.   FEATURES Super HD wire frame and ...

WARNING - CA PROP 65 SOLD IN A 6 PACK This Black Nickel finished, premium high carbon steel hook was designed with the Laws of Physics in mind. Sp...

The Omega Pitching Jig was created at the Lake of the Ozarks in Missouri. It features a triangular-shaped head designed to help it come through br...

After years or test and development Omega has designed the perfect football jig. The Signature Series Football  jig is made using only the highest...

WARNING - CA PROP 65 SOLD IN A 4 PACK If you are looking for a hook to increase your fish to landing ratios, look no further, the Fury Flip is rea...

WARNING - CA PROP 65   SOLD IN A 6 PACK General Purpose Finesse The GP Finesse is the ultimate finesse fishing hook. It is designed to be used in ...

Hickster Weight 5/16 oz.  Length 2 1/4″  Depth 4-5′ The Black Label Hickster has a circuit board thumbnail bill with the line tie coming through ...

The Hydra HD is our beefed-up version of the incredible Hydra Swim Jig. The Hydra HD is now equipped with our super stout, 30 degree custom Gamakat...